Laura Kennedy Byrne

Career Objectives

An experienced, self-taught creative with demonstrated cross-functional abilities. Works with both an analytic and artistic eye, armed with an entrepreneurial mindset. She/Her, INFP.


Goals include finding the right fit on an in-house marketing team with sights set on freelancing full time again in five to seven years.

laurakennedybyrne@gmail.com • (484) 886-6777

LAURAKENNEDYBYRNE@GMAIL.COM
(484) 886-6777

Career Experience

marketing consultant, freelance graphic designer, founder

current

• Built and developed freelance creative studio, focusing on marketing consulting and graphic design

• Assessed current market trends and independently studied all necessary programs and systems

• Designed and implemented online presence, including a self-created website using the ShowIt platform

• Launched first branch of the business as a junior in college, maintained presence for the past eight years

melmark school

operations specialist

january 2019 - september 2020

• Began a more traditional 9-5 role to thoroughly investigate freelancing full time

• Fielded day to day inquiries from families, school districts, and team members

• Coordinated internal and external events

• Monitored and facilitated IEP calendars of 100+ students

TELESYSTEM

sales and marketing coordinator

AUGUST 2016 - NOVEMBER 2018

• Administered and completed the implementation of a new quoting system; designed and distributed all coordinating collateral to hundreds of external partners

• Navigated relationships between internal sales and marketing teams and external selling partners

• Oversaw branding transition after a merger, including design collateral, messaging, and product alignment

• Introduced and created this position for the company, wrote all job description elements, and continually developed and identified new projects

• Invited to join CEO's leadership council and offer feedback on company culture and projects

• Authored and monitored social media posts and email marketing campaigns

AFC URGENT CARE

marketing director, delaware valley franchise

may 2015 - AUGUST 2016

• Introduced reputation management system; surpassed goals by bringing the ratings from 3.1 to 4.7 using a system that is still in use today

• Scheduled and maintained multiple different social media accounts and email campaigns for multiple different franchise locations

• Optimized WordPress website using a variety of keywords; wrote all copy used

• Measured success of PPC campaigns for four different locations by coordinating with external contractor and reviewing results on a daily basis

Education

PENN STATE UNIVERSITY

COLLEGE OF COMMUNICATIONS, JOURNALISM

SEPTEMBER 2010 - MAY 2015

Portfolio Samples

yoga studio

hard seltzer

french restaurant

More samples and references available upon request.